Module 3 - Emerging Online Presence
Branding - it can be a little bit of a confusing topic. 'Emerging Online Presence' is all about creating an online presence that naturally attracts your dream clients, shares your brand's values and helps you put your best foot forward.
In this module we'll explore the important elements of your visual brand, introduce the aspects of your brand that go beyond your logo and define the core message behind your brand.
Lesson 1: All Things Branding
What You'll Learn In This Lesson:
- What IS Branding?
- Why you need to brand your business
- How to brand your business - all the important parts of making a successful brand
Lesson 2: Creating Your Visual Brand:
- Creating a value-based visionboard for your brand
- Creating a cohesive visual brand identity
Lesson 3: Brand Elevation
What you'll learn in this lesson
- The important elements of your brand - that aren't your logo!
- How to elevate your brand through your business' website
- Developing a core Brand Message